To highlight Person of Interest’s theme of citizen-surveillance, Times Square was taken over and interactive digital displays were deployed in New York City and Los Angeles. When passersby stopped and turned toward it, sensors zeroed in on their faces with the notification, “Person of Interest Identified.” After sending a text, participants received a link to their “classified file” which could then be posted on social platforms. Press propelled the story further with headlines such as this from WSJ: “Person of Interest Takes to Streets To Give People a Taste of the Show”