Some series had a loyal fan base but retaining and reaching a wider audience became challenging with new viewing habits. The approach: Go where the customer is by creating multi-platform branding awareness, engaging on social, and providing immediate access to shows they love. A dynamic website was created for all display sizes. Branding elements were created for all series and made available to OTT partners giving advertisers and streamers custom options. Range of work included online, outdoor, streaming and social.