The Advertising community is always eager to learn about the latest primetime program offerings when building a media plan for clients. CBS Sales & Marketing, Press and other stakeholders needed to expedite the process of getting this information in the hands of decision makers. The approach: Provide an all in one dedicated website for all assets including sales sheets, preview video clips, a recorded presentation, and direct links to dedicated sales executives. As a result, early media and advanced advertising packages were drafted ahead of the competition.