George Thompson Insurance was established over fifty years ago and has an excellent reputation regionally. The challenge was to update the brand to appeal to a new audience. A website also had to be built that worked across all screen touchpoints. To highlight their reputation, Google reviews were incorporated in the website. A cohesive visual identity system was also developed, including logo, iconography, stationery, and signage, tailored to the insurance sector’s need for clarity, trust, and professionalism.
https://www.insureatthompson.com/