The Advertising community is always eager to learn about the latest primetime program offerings when building a media plan for clients. CBS Sales & Marketing, Press and other stakeholders needed to expedite the process of getting this information in the hands of decision makers. The approach: Provide an all in one dedicated website for all assets including sales sheets, preview video clips, a recorded presentation, and direct links to dedicated sales executives. As a result, early media and advanced advertising packages were drafted ahead of the competition.

Some series had a loyal fan base but retaining and reaching a wider audience became challenging with new viewing habits. The approach: Go where the customer is by creating multi-platform branding awareness, engaging on social, and providing immediate access to shows they love. A dynamic website was created for all display sizes. Branding elements were created for all series and made available to OTT partners giving advertisers and streamers custom options. Range of work included online, outdoor, streaming and social.

CBS Sports projects for NFL, Masters, NCAA include digital and print applications based on cohesive design systems fostering collaboration among cross-functional partners and enhancing the brand.

This learning center required  a complete buildout, from the logo to the website. The challenge was to reinforce the idea of a solid foundation for learning while making design elements friendly and inviting. The tree symbolizes strength and the colored circles represent a light hearted and inviting design element. These elements, with a consistent pallet and typography, helped reinforce the brand for the website and print.

In a competitive marketplace a strong identity sets a company and product apart. The CBS Eye is the most recognizable trademark in the field. This style guide protects the brand by providing vital branding usage and guidelines across Entertainment, News and Sports divisions

George Thompson Insurance was established over fifty years ago and has an excellent reputation regionally. The challenge was to update the brand to appeal to a new audience. A website also had to be built that worked across all screen touchpoints. To highlight their reputation, Google reviews were incorporated in the website. A cohesive visual identity system was also developed, including logo, iconography, stationery, and signage, tailored to the insurance sector’s need for clarity, trust, and professionalism.
https://www.insureatthompson.com/

To highlight Person of Interest’s theme of citizen-surveillance, Times Square was taken over and interactive digital displays were deployed in New York City and Los Angeles. When passersby stopped and turned toward it, sensors zeroed in on their faces with the notification, “Person of Interest Identified.” After sending a text, participants received a link to their “classified file” which could then be posted on social platforms. Press propelled the story further with headlines such as this from WSJ: “Person of Interest Takes to Streets To Give People a Taste of the Show”

Upon launch, a press kit was distributed to media outlets in the form of a passport and a world map, reinforcing the brand and generating excitement. Local stations got into the race by creating their own challenges. 

To celebrate the 100th episode of the first CSI series a crime kit was presented in the form of a hidden message with invisible ink that could only be read with the mini blue light. For the launch of CSI: NY the CBS Corporate Headquarters in NYC became a crime scene complete with oversize police tape wrapping the entire building. Emmy consideration trade ads reinforced the franchise brand

Key Art, Promotion Tie-In, Toolkit and Press Information was presented in the form of a mock double album for the Elvis two part movie event. The center of the album is actually a Preview dvd.

Large scale presentations for advertising, press, sales and affiliate stations.

When Stephen Colbert and James Corden took late night posts new branding elements were created along with engaging photography, props and merchandise.